Peloton CEO Barry McCarthy raised eyebrows on the Q4 2022 earnings call last month when he declared that the Peloton rower will be “expensive.” This statement caused many members to wonder what exactly that means.
We have recently received information which indicates that the Peloton Rower will cost $3,195 in the US. As a reminder, the official name of the product is the “Peloton Row”. It’s worth noting that this price point isn’t 100% finalized yet, so could still possibly change before pre-orders begin.
At this time, it’s not clear what the Peloton Row will cost in other markets. The US website is currently the only market that mentions the Rower. The Australian, German, Canadian, and UK websites do not yet have splash pages teasing the rower – which has led to questions around if, or when, the Peloton Rower might launch in other markets. The Peloton Tread was released across different markets over the course of several months (and has still yet to be released in Australia) – while the Peloton Bike+ was available across all countries in a matter of days when it was released.
In terms of Peloton’s other hardware devices, that price point would make it the second most expensive product. The Tread, which now costs $3,495 after Peloton increased the price last month, would still be the highest dollar item (followed by the Peloton Row, Bike+, original Bike, and Guide).
Perhaps more importantly, however – this $3,195 price point for the Peloton Row is significantly more expensive than a Hydrow rower, one of Peloton’s top competitors in the rowing space. The original Hydrow rower retails for $2,495 – $700 less than what Peloton is rumored to be offering their rower at. The Hydrow Wave, Hydrow’s newest and lower cost rower, retails at $1,495 – $1,700 less than what Peloton is rumored to be offering their rower at.
Peloton first announced the long-anticipated rower at Homecoming 2022, but then went quiet for months until they added preliminary information to the website last week. Though they still have yet to share an official release timeline, McCarthy and other Peloton leadership have maintained that the device should be ready for the holiday season. We’ve previously shared evidence that there will be a pre-order phase when the Peloton Row goes on sale.
If you missed our previous reports, a good bit of information is known about the Peloton Row already. It has been reported you can store the rower standing up, and the Peloton splash page confirms that members will be able to take rowing bootcamp classes as well as scenic classes. One feature Peloton hopes will help differentiate it from Hydrow & others is the ability for the Peloton Row to provide form feedback to members during classes.
Peloton recently shared that they will be announcing both new & existing coaches for the Peloton Row soon. Besides Adrian Williams, Matt Wilpers is rumored to be a rowing coach. Former Olympic Rower Alex Karwoski is also possibly going to be joining the Peloton team.
If you’re interested in the Peloton Row, be sure to sign up on Peloton’s website to be alerted to new details. We will continue to share updates as they become available.
If you’ve been awaiting the Peloton rower, what do you think of the rumored price point?
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