PELOTON STRENGTH HARDWARE & DEVICE
Peloton Strength Device Rumors & Information
Release date, pricing, information, shipping information & cost, details and rumors about the potential Peloton Strength Hardware or Device.
September 2021 Update – It appears the Peloton Focus is now called the Peloton Guide. It was mentioned in a yoga class, and described as a way to see how your form matches up in real time on your screen to what the coach is calling out.
July 2021 Update – A new survey reveals two different potential Peloton strength products – the Peloton Focus & Peloton Platform. See this post for all the details and what the differences between the two products might be.
May 2021 Update #2 – A new report indicates Peloton is testing a product with a codename of “Tiger”. This could be the rumored Peloton strength hardware. Rather than dedicated equipment like Tonal, it appears to be a small AI device that can analyze & give feedback on form and other functionality.
May 2021 Update #1 – John Foley teased new products in the next fiscal year during the earnings call. He did not indicate what sort of hardware it would be or confirm it could be a strength device though.
March 2021 Update – Peloton CEO John Foley answered a question about Peloton Strength Hardware, saying it was a “good guess” as to what may be next (along with the Rower).
Previous Update(s) – Peloton’s CEO John Foley specifically discussed a potential Peloton strength device during an interview in February 2021.
In January 2021, an analyst predicted that Peloton would launch a strength device in 2021. They stated “We believe that Peloton’s next product is most likely a strength machine (similar to Tonal)”
Additionally, Peloton announced plans to acquire Precor at the end of 2020 – one of the things they noted they were excited about was the R&D research & development team there – which would give them more experience & talent to work on new devices like a strength device.
Note that Peloton is still in early 2021 experiencing extensive order backlogs on all their hardware. It’s our belief that until Peloton is able to get wait times and order delays down to a few weeks, they will delay launching any new hardware.
Rumors have been swirling for months about whether Peloton would be launching their own hardware device to compete with other devices like Tonal, Tempo, Forme Life, and others. The Peloton strength device would be the second new product Peloton has in development, along with the Peloton Rower.
Recent comments from Peloton executives have tried to temper expectations about whether they would launch dedicated hardware. During the Peloton Fiscal Year 2020 earnings call in September 2020, Peloton’s CEO John Foley stated how “We love strength, we need to win strength”. On the call he would then go on to elaborate that “We’re clearly going to win cardio. And so strength is an important vertical for us to put a flag down on. Clearly, if you’re going to move all of your fitness programming into the home, strength is another compliment to your cardio we need to win”
However, some of the comments later made tried to set the expectation for what approach Peloton might take with regards to strength – and tried to downplay the expectation for strength hardware. Foley stated “With respect to other products in the marketplace, we haven’t seen anything…personally that I’m that excited about. I like to workout with free weights, and bands, and body weight, and we’re going to offer that in such volume that we think we’re going to be able to win with our current approach”
However, job postings and other news reports do in fact indicate Peloton is intending to either create their own Peloton hardware, or acquire someone. In April of 2020, news reports surfaced that Peloton had looked into acquiring Tempo, who makes a connected strength device.
In August 2020, Peloton created a job posting for a “VP of Product Marketing for Peloton Strength”. The job description mentioned “completely new & confidential connected fitness” as well as “product pricing”. Peloton already has some in-house experience with hardware devices. Sam Bowen, Peloton’s SVP of Hardware, worked for Tonal for two years before being recruited by Peloton in November 2019.
Our team at Pelo Buddy currently is reviewing the Tonal device, as a way to supplement our strength training. Look for our full review soon.
This page will continue to be updated with new information as it becomes available.