A new report from Appfigures estimates how much money Peloton is making from US digital subscribers from their Apple/iOS & Google Android Apps.
Misc
New Peloton Ad Campaign & Commercials Launching Today: “It’s You. That Makes Us”
Peloton has a new advertising campaign called “It’s You. That Makes Us.” The commercials start airing today and feature Usain Bolt, Allyson Felix, and John Florence.
Free Year of Peloton Membership being offered to United Healthcare insurance members
Peloton & United Healthcare have teamed up to offer free membership to millions of people who have UnitedHealthcare insurance plans.
Behind the scenes of Peloton’s music royalty costs
Slate takes a look at how Peloton music royalties work, how much they are paying, and how the past music lawsuits impact the rates.
New MasterClass with Robin Arzon on Mental Strength
Robin Arzon has a new MasterClass available where she teaches Mental Strength. There are 11 modules available in the video class.
Peloton introduces corporate wellness programs – discounts on subscription & devices
Peloton has introduced a new corporate wellness program today, providing a platform where employers can partner with Peloton to offer employees discounts on Peloton memberships and devices.
Tread & Peloton Bike+ Security Vulnerability Found & Patched – Allowed remote access & microphone/camera control
A security vulnerability was disclosed by McAfee this week that would allow attackers to gain remote access and control to Peloton’s camera & microphone.
Rumor: New Peloton Heart Rate Band to be launched (Peloton Heart Rate Monitor)
A new tip indicates Peloton is developing a new heart rate monitor – designed to be worn on your arm, possibly called the “Peloton Heart Rate Band”. It may have visual indicators of what zone you are currently in as well.
Trademark Filed for Peloton Wearable: Peloton Watch / Peloton Fitness Tracker in development?
Peloton has filed a trademark to cover “personal electronic devices used to track fitness goals and statistics; wearable activity trackers”. Does this mean a Peloton Watch or Peloton Fitness Tracker will be launched eventually?
New Book from Peloton coach Robin Arzon: “Strong Mama”
Peloton instructor Robin Arzon is publishing a new book called “Strong Mama” – written while she was pregnant with her new baby Amelia.
Peloton’s Extended Warranty policy updated in UK – Confusion over the weekend
There was some confusion over the weekend over extended warranty service plans in the UK. Peloton has clarified you still can add it on after you purchase it, however, there were some small updates to the terms & conditions.
Rumor: Peloton has acquired LATITUDE 32 Engineering – designers of wearables, fitness devices, and more [Now Confirmed]
A new report from Bob Treemore indicates Peloton has likely acquired LATITUDE 32 Engineering – designers of wearables, fitness devices, and more. This acquisition was confirmed in August 2021.