Peloton is officially rolling out a new advertising campaign today called “It’s You. That Makes Us”. The commercials will be used in social media, TV advertisements (OTT), and other channels (OOH).
The first commercial is available here on YouTube, or embedded below:
These commercials are multi purpose. First, they highlight some of the pro athletes who are using the Peloton platform, which Peloton has been promoting for months through their Champions Collection. Given the Tokyo 2020 Olympics are starting today, it’s no coincidence these ads feature Olympians & other pro athletes.
Secondly, the commercials are also highlighting the global Peloton community itself. The advertisement aims to shows that how even though you might be working out in your own home, you can still get motivation from other members of that global community.
Peloton has several variations of the above advertisement that will be used as part of this campaign. There are also separate 30 second ads that specifically highlight Usain Bolt, Allyson Felix, and John Florence.
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