Peloton recently surveyed members about the subtitles feature (or closed captioning feature). Peloton occasionally sends out surveys like this to members to gather feedback on certain features, and to get ideas for improvements or future changes on features.
Certain members were sent an email inviting them to participate. Three participants will be randomly selected to receive a $100 gift card to Tango, a global online gift card company.
Members had until February 19 at 11:59pm ET to complete the survey. The questions asked about individuals’ membership type and workout habits, such as which devices and platforms they use, and how often.
The next phase of questions asked about members’ experience with subtitles. Questions centered around:
- How often they use them
- Which modalities they’ve used them with
- How satisfied they are with the experience
- What they think of the placement of subtitles on the screen
- The overall quality
- Wow likely they are to recommend Peloton’s subtitles feature to a friend
There was also a short answer prompt for members to provide more detailed written feedback.
Peloton has been building their closed captioning capabilities over the past few years. In 2022 Peloton added a feature enabling members who utilized closed captioning during a class to rate the accuracy at the end of the workout. Peloton also launched closed captioning & subtitles on live classes back in 2021.
Peloton also recently surveyed members about the Just Work Out feature.
If you utilize closed captioning & subtitles, are you happy with the feature? What would you like to see altered or improved?
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I did the survey re subtitles, for which there was no gift card. The gift card was only if you were later selected to do a follow on survey. I was chosen, and participated. I’d thought it would be about the subtitles, and I wanted to express how much I feel Peloton could improve them to be more inclusive. Instead, it was about the new Home Screen. The gift card was only for $35. Not $100. All in, it felt again as if Peloton doesn’t care what its members think, but is just looking for pull quotes.
I was not asked to do the survey regarding subtitles. However, I do use the subtitles and I LOVE this feature!
Peloton never claimed that everyone receives a 100 dollar gift card. In the text it just says “Three participants will be randomly selected to receive a $100 gift card to Tango”. So I don’t really understand why you complain that you still received a gift card, even though you wwren’t one of those three…
Wouldn’t it be more worthwhile to ask someone with hearing loss who depends on it for accessibility?