Image of Olivia Amato

Olivia Amato signs with The Montag Group Talent Agency

As Peloton grows in popularity, so do the Peloton instructors. And in some cases, the coaches are teaming up with talent agencies to help them navigate the growing fame & exposure.

Yesterday, The Montag Group made the announcement that Olivia Amato had joined their team.

Image of Olivia Amato
The Montag Group shared this image of Olivia announcing the partnership. Image credit The Montag Group.

The Montag Group advertises itself as a service that “leverages its unique position in the epicenter of sports, entertainment & lifestyle by offering premier talent representation, strategic consulting, content development, media communications & an internal speakers bureau.”

To answer a common FAQ after these partnerships / talent agency announcements – this deal does not mean Olivia Amato is leaving Peloton! The Montag Group will help filter, find, and work with external companies & brands who might want to Olivia to partner with or advertise with their products or services.

Several other Peloton instructors in the past have announced partnerships with talent agencies. Emma Lovewell signed with UTA Agency. Tunde Oyeneyin signed with the Wassserman agency. Ben Alldis & Cody Rigsby both signed with the A3 Artists Agency..

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Chris Lewis
Chris Lewis is the creator & founder of Pelo Buddy. He purchased his Peloton in 2018, and uses all the different devices: Peloton Bike, Tread, Row, and Guide. He has been involved in the fitness industry for more than a decade - previously co-founding the websites Mud Run Guide & Ninja Guide. You can find him on the leaderboard at #PeloBuddy.

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