Several of the Peloton instructors have been busy these past few months, and are signing with talent agencies to represent them for sponsorship deals & partnerships.
First up, we have a report from Deadline revealing that both Cody Rigsby and Ben Alldis have signed with A3 Artists Agency. They will be represented under the digital media, licensing, and branding arm of A3. Cody recently began paid promotions with the Bolt24 brand, which may have been negotiated by his new team.
Secondly, Deadline also reports through Yahoo that Tunde Oyeneyin has signed a deal with Kim Harvey of ICM Partners. They will represent her “in all areas including voiceover and animation”. The interesting thing with this new deal is that it was reported at the beginning of September that Tunde had signed with Wasserman talent agency. The reports don’t make it clear if Tunde is no longer with Wasserman, or if the deal with ICM Partners covers different areas than what Wasserman does.
This has been a busy few months for Peloton instructors signing with talent agencies. We previously reported back in August that Emma Lovewell had signed with UTA Agency.