Only a few months after the Sex and the City reboot “And Just Like That…” featured a post-Peloton workout heart attack that caused Peloton to go on the offensive, another hit show has used a Peloton Bike in a heart attack storyline.
Warning: Spoilers ahead for a TV show on Showtime!
In the sixth season premiere of the popular Showtime show “Billions,” one of the main characters – Mike Wagner [Wags] – experiences a heart attack when dismounting from the Peloton Bike after taking a ride with instructor Tunde Oyeneyin.
The New York Times broke the news last week when the premiere episode was released early ahead of its scheduled debut.
Unlike Mr. Big on “And Just Like That…” – Wags survives. He even references the infamous “Sex and the City” plotline later in the episode by telling his coworkers, “I’m not going out like Mr. Big.” Though the episode was written and filmed last spring, the producers explained that they added in this line following last month’s controversy.
Peloton released a statement via Twitter revealing that unlike the pre-planned product placement for the “Sex and the City,” Peloton was unaware that their brand would be used in the show:
We get TV shows want to include @onepeloton to get people talking, but to be clear, we did *not* agree for our brand or IP to be used on @SHO_Billions or provide any equipment. As the show itself points out, cardio-vascular exercise helps people lead long, happy lives.
NBC News points out that this statement lies in stark contrast to the more light-hearted response that followed the “And Just Like That…” premiere, which included an ad with instructor Jess King and Mr. Big actor Chris Noth put together in only 48 hours. The ad was pulled following sexual assault allegations against Chris Noth that came out shortly thereafter.
These numerous TV incidents have ignited a larger conversation about the safety of intense exercise. CNN spoke with a cardiologist who praised regular exercise, but also acknowledged that extremely intense exercise isn’t for beginners, and people should consult their doctors before taking up a rigorous exercise regimen. You can read the full article here.
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