Peloton has released two more new digital videos, continuing a very busy early 2024 for debuting Peloton promotional spots.
The first spot is called “Keeping Up With You” and spotlights instructor Alex Toussaint teaching on the Peloton Tread. You can watch the ad below or on YouTube:
The ad is 30 seconds long and starts out by showing two members gearing up for a workout on the Tread, with a message that reads: “New day. Same goals.” Alex talks about community while an image of the dynamic Peloton leaderboard appears on the screen. Alex talks about discipline, consistency, and remembering why you started the workout in the first place. The spot closed with a call to action to explore Peloton Tread devices.
The second new ad is called “Your Class. Your Vibe. Your Way.” It features numerous instructors: primarily Camila Ramón, but also Rad Lopez. You can watch the ad below or on YouTube:
Camila starts out teaching a class on the Bike, and the introductory message reads: “Your Class. Your Energy.” The video transitions to showing a member completing a strength workout with Rad, before a rapid montage of members using the Bike, Tread, and even the Row – which has not been featured in any of the new clips so far this year. The ad ends with a call to action to explore the Peloton Row.
Note that some of the actors and shots have been featured in other Peloton spots that have been released in recent weeks.
These two new videos are one of many that have been released as of late. There are counterparts for: the Peloton Bike featuring Camila and highlighting Peloton’s Spanish language content; the Peloton Tread featuring Jess Sims and showcasing Peloton’s partnership with NBA League Pass; the Peloton digital app featuring Rad, Robin Arzón, and Anna Greenberg and emphasizing strength, outdoor, and meditation content; and finally, a catchall ad with Rebecca Kennedy that highlights the Tread, Lanebreak, and app content.
Peloton also released a commercial around the New Year’s holiday called “Something is Everything,” featuring instructor Robin Arzón and real-life Peloton member Shaunta-Maé Alexander.
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