Peloton has debuted a new advertisement for the Peloton Tread featuring instructor Jess Sims. The commercial is called “Because Why Not”.
The ad is 30 seconds in length and shows Jess teaching running and walking classes on the Tread. The message displayed at the beginning reads: “Walk. Run. Hike. Win.” Numerous members are shown taking classes, and even utilizing NBA League Pass, which launched on the Peloton platform last November.
The full commercial can be viewed via YouTube or below:
Interestingly, the commercial highlights the basic Tread even though the Tread+ is once again available for sale.
This spot has a counterpart for the Peloton Bike featuring instructor Camila Ramón that highlights Peloton’s Spanish language content.
Peloton also released an ad just in time for the New Year’s holiday called “Something is Everything,” featuring instructor Robin Arzón and real-life Peloton member Shaunta-Maé Alexander.
What do you think of Peloton’s new “Because Why Not” advertisement?
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