Peloton has debuted another new commercial, this time featuring their app content. The spot is called “Is it Even Exercise?” and features instructors Rad Lopez, Robin Arzón (audio only), and Anna Greenberg.
You can watch the ad via YouTube or below:
The ad is 30 seconds in length and starts out by showing a member taking a strength class with Rad. A message reads: “Is it even exercise if it’s sexy?” In the class Rad discusses the playlist, stating: “I was feeling sexy this morning, so my playlist had to be all Latin music.”
The spot then pivots to another member running outside with Robin instructing an outdoor class, and followed by a member enjoying a meditation with Anna. The class name and length appears at various points throughout, highlighting the different modalities available to members. The ad ends with a call to action to download the Peloton app.
This spot has a counterpart for the Peloton Bike featuring instructor Camila Ramón that highlights Peloton’s Spanish language content, and the Peloton Tread featuring instructor Jess Sims that highlights Peloton’s partnership with NBA League Pass.
Peloton also released an ad around the New Year’s holiday called “Something is Everything,” featuring instructor Robin Arzón and real-life Peloton member Shaunta-Maé Alexander.
What are your thoughts on Peloton’s new “Is it Even Exercise?” commercial?
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