Peloton has debuted a new commercial just in time for the New Year’s holiday. Peloton’s new 2024 commercial is called “Something is Everything.”
The commercial was debuted on Peloton’s social media channels on January 1, 2024.
because doing something, is everything.
tell us your “something” for 2024 ⬇️
The full ad is 1 minute in length, and features real-life Peloton member Shaunta-Maé Alexander, whom Peloton has highlighted in the past on social media.
The spot also showcases instructor Robin Arzón both with voiceover and visuals; a member utilizing Peloton Gym in a public workout space; and a former athlete recovering from an injury at home with the Peloton Bike.
You can watch the full ad via YouTube or below.
The message takes a different approach from what can often be expected from fitness companies, arguing that it is not above striving for a gold medal, personal best, or the most intense workout possible – instead, doing “something is everything.”
As Robin states in the ad, “Whatever you’re starting, run your own race.”
For those wondering, the song in Peloton’s 2024 commercial is called “VAULTS” by BRONSON, and is a collaboration between ODESZA (whom Peloton featured in the 2022 All for One Music Festival) and record producer Golden Features.
What do you think of Peloton’s new “Something is Everything” advertising campaign?
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I’m wondering what happened to Shaunta made in the peloton commercial. She is shown to barely be able to walk, what caused this?