Multiple media outlets have reported that Peloton founder and former CEO John Foley sold $50 million in stock to MSD Partners, a firm that is linked to billionaire Michael Dell.
Misc
Peloton Ranks #2 on Annual Prophet Brand Index for the Second Year in a Row & #1 For Pushing the Status Quo
For the second year in a row Peloton secured the #2 spot on the annual Prophet Brand Relevance Index, which measures a brand’s consumer relevance.
Outage impacting Peloton classes on Bike, Tread & app – Update: Back now
Peloton appears to be down for most users, as members can’t take classes on the Bike, Tread, or app. The outage started around 10:15am ET on Feb 22, 2022.
Report: Peloton Painted Over Rust on New Bikes and Shipped Them to Customers Under “Project Tinman”
The Financial Times is reporting that Peloton undertook a “Project Tinman” last fall, which involved covering up rust on new bikes before delivering them to customers.
Peloton Studios in New York & London Currently Scheduled to Open in Fall 2022 (Update: Now Summer 2022?)
Peloton has added a new FAQ that says the Peloton Studios New York (PSNY) and Peloton Studios London (PSL) will reopen in the fall of 2022.
Introducing PeloBuddle – a word game inspired by Wordle for Peloton members
PeloBuddle is a word game for the Peloton community. It is a version of Wordle for Peloton, and is inspired by the original Wordle game.
Late Night Comedians Poke Fun at Peloton (Saturday Night Live, The Late Show with Stephen Colbert)
Both “The Late Show with Stephen Colbert” and “Saturday Night Live” mentioned Peloton’s recent media portrayals in last week’s episodes.
Peloton Bike Featured in Another TV Heart Attack Storyline
A Peloton Bike was featured in another heart attack storyline in a TV show last week.
Peloton patent applications for rotating Bike+ screen, and new cycling cleat systems
Peloton has applied for two new patents this week – one for a rotating screen like you find on Bike+, and one for new cleats used with cycling shoes.
Peloton Increases the Price of their Dumbbell Weights
Peloton has increased the price of their dumbbell weight sets by up to 63% in early 2022.
New Peloton Bike Shoes Released – Altos Peloton Cycling Shoes
There is a new pair of Peloton bike shoes, called the “Altos” Peloton Cycling Shoes. They are available now in the US for $145, or Canada for $185 CAD.
Report: New Peloton Cycling Shoes Coming Soon in 2022
Peloton posted a teaser of new Peloton cycling shoes on social media, and then Jess Sims was seen wearing a brand new pair of Peloton Bike Shoes during a bike bootcamp class.