A new report from Bloomberg reveals that Peloton considered acquiring competitor Tonal in 2022.
SoulCycle Takes Aim at Peloton with “Souls Reunited” Program – Trade in Peloton Bike for In-Studio SoulCycle Classes
SoulCycle is offering Peloton Bike owners the ability to trade in their Bike and receive $1,400 worth of in-studio classes at SoulCycle.
Apple Fitness+ to officially launch on December 14th
Apple has announced that their new Apple Fitness+ service will officially launch on December 14th, bringing new competition to Peloton.
Update: Echelon & Amazon do not have a partnership for Amazon Prime Bike
Amazon has put out a statement clarifying that the “Echelon Amazon Prime Bike” wasn’t built in partnership with Amazon, and that they have removed the listing.
New Echelon Amazon Prime Bike (Ex-Prime)
Amazon and Echelon have teamed up to create the new Amazon Prime Bike (Echelon Smart Connect Fitness Bikes EX-PRIME), with a price of $499.
Former Peloton competitor FlyWheel files for bankruptcy
Former Peloton competitor FlyWheel has filed for bankruptcy, following their loss of a lawsuit to Peloton and the closure of their studios due for the last few months.
Apple announces Apple Fitness+ (Fitness Plus), a new Peloton Digital competitor
Apple has launched their new Apple Fitness+ service, which will take on Peloton Digital by offering a wide variety of fitness workouts.
Rumor: Peloton looked into acquiring Tempo
A new rumor came out this week that Peloton had reached out to Tempo with interest in acquiring the company.
MIRROR acquired by Lululemon for $500 million
News broke yesterday that one of the other major players in the connected fitness space,…
SoulCycle Announces Peloton Competitor
Soul Cycle is bringing workouts into your home with their own bike and app combo that will connect users with Equinox brand fitness classes.
Soul Cycle and Equinox Launch Peloton Competitor
Last week, Equinox group announced that they were teaming up to release an at-home fitness solution that would be a direct competitor to Peloton.