Mirror is a video screen (in the shape of a mirror) that can stream yoga, barre, cardio, and other classes. It retails for $1,495 with a $39 monthly fee. Like Peloton, it has a mix of live and on-demand classes.
Lululemon had previously invested in Mirror last year, acquiring a $1 million stake in the company. Following that investment, several Lululemon ambassadors had shown up as guest coaches on the platform, teaching Yoga classes and others.
Mirror will continue to operate as an independent company, based out of New York City, with founder/CEO Brynn Putnam staying on as CEO.