Peloton has announced a new “Peloton for Business” portfolio. This offering will house all of Peloton’s Business to Business (B2B) offerings, which includes Hospitality, Corporate Wellness, Multi-Family Residential, Education, Healthcare, Gyms and Community Wellness.
As part of this, Peloton has announced that Greg Hybl is joining Peloton as the Senior Vice President and General Manager of Peloton for Business. He formerly worked at American Express.
Many of the offerings underneath the Peloton for Business umbrella have previously existed at the company – today’s announcement seems to be bringing them all under one management structure with a renewed focus and rebranding of the venture.
The press release notes:
This new approach streamlines and strengthens Peloton’s existing B2B services, for which it was already seeing success. In the last 12 months alone, there have been more than 7.5 million rides taken on Peloton Bikes in commercial settings globally. Additionally, Peloton saw industry-high retention rates among enterprises that offer team members the Peloton Corporate Wellness benefit, with more than 93 percent of clients renewing year over year.
On the new website, Peloton notes several benefits they aim to offer their corporate partners, including:
- “Strengthen the business” – Find fitness solutions for any audience—at work, at school, in the gym, or on the road—with an all-in-one partner that provides dedicated account, support, service, and marketing teams.
- “Attract & Retain” – Bring the most sought-after fitness experience to your people with award-winning classes and world-class instructors that differentiate your business, bolster engagement, and increase retention.
- “Deliver Well-Being” – Nourish the mind and body with inspiring workouts, restorative practices, and motivation that drives measurable improvements to productivity and physical and mental well-being.
- “Cultivate Community” – Leverage the world’s most engaged fitness community to strengthen your own community, power your people, and support a culture of well-being.
The company notes this will be rolling out internationally across all of their markets, saying “Peloton for Business is available in all five international markets including the U.S., Canada, UK, Germany and Australia, with solutions for Corporate Wellness clients initially launching in all markets except Germany.”
You can find more details on the “Peloton for Business” website or in Peloton’s press release
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