Peloton has officially launched their 2023 holiday campaign & holiday commercials, titled “Work Out Your Way.” Peloton announced the news via press release:
Today, Peloton launched its 2023 holiday campaign entitled, “Work Out Your Way.” Produced in partnership with Stink Studios, the campaign serves as a celebration of movement, and the freedom that comes when you let go of your inhibitions and immerse yourself into a workout. If you need an escape, especially during the busyness of the holiday season, Peloton is there however, whenever and wherever you choose to workout.
Peloton also posted the new ad to Instagram, and you can also watch via YouTube, or embedded below.
The full spot is 60 seconds in length, though 30 and 15 second versions will air in the United States and Canada on TV, digital, and social media. The ad features instructors Kendall Toole and Alex Toussaint. According to the press release:
The hero sixty-second spot opens with Peloton Instructors Alex Toussaint and Kendall Toole setting the scene for an epic workout experience. Set to the iconic 2000’s Hip Hop track “Tambourine” by Eve, the spot then showcases the many ways in which people can move – and groove – with Peloton. From cycling, walking, dancing, strength training and more, the video highlights various scenes of people letting loose and connecting with their workout.
The campaign was produced in partnership with Stink Studios. Peloton’s Vice President of Consumer Marketing Oli Snoddy provided the following context about the message behind the ad:
“At a time when most brands are talking about joy and togetherness, and fitness brands are still talking about goals, we wanted to do something very different…Whether as a compliment to the holidays, or an antidote to the season, we just wanted to show fitness as a fun vibe. A reminder that whatever you need…to sweat, to get stronger, to destress…you can always work out your way with Peloton.”
Two Peloton hardware devices are highlighted in the ad – the Bike and the Tread. Interestingly, Peloton’s newest hardware product (the Row) is absent.
Alex was also one of the featured instructors in Peloton’s 2022 Holiday Campaign, along with Robin Arzón. The 2021 Holiday Campaign featured actor Brett Gelman and was a modern day take on A Christmas Carol.
Earlier today Peloton also announced their 2023 Black Friday & Cyber Monday deals. Peloton is discounting all of their products as part of the sale – you can find all of the details via our overview article.
You can read more about Peloton’s 2023 campaign via the press release. What do you think of the new “Work Out Your Way” ad?
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