Peloton recently unveiled a holiday advertisement, titled “The Gift That Gives Back”, the latest in a series of 30 second commercials they have been releasing over the past few weeks. If this is the first you are seeing or hearing of it, you can check out the video below
Over the last 24 hours, this commercial has become a hot topic on both social media and major news outlets. The first post that started generating conversation was an article from AV Club, titled “This Peloton commercial needs to calm down”. They took the commercial to task, focusing mostly on the acting in the video, but shared some of the comments that were starting to trend on Twitter about the topic. Shortly after that, many other articles started to appear covering both the commercial itself and the reactions to it on social media. Some of the articles include ones from Vice, Fox News, MarketWatch, HufffPost, and others. There was even a segment & article on The Today Show this morning. In addition to the acting, several of the articles also take Peloton to task for the possibility of implied sexism in the video.
As referenced in the articles, most of the feedback has been negative on social media. Twitter is filled with people making jokes about the commercials, reminiscent of the Twitter threads earlier this year joking about the houses Peloton showed in their commercials. On the Official Peloton Member Page on Facebook, there is post after post of people discussing the pros & cons of the commercial. One Twitter user even posted a parody video of the commercial, showing how they felt the scenario depicted in the commercial would go in real life.
when my husband gets me a Peleton for Christmas …….. pic.twitter.com/Z2d3ewMhPu
— Eva Victor (@evaandheriud) December 2, 2019
However, not all the discussion has been negative. Many people have posted sharing how they feel that the experience & feelings shown in the video reflect how they felt when they were given a Peloton as a gift (or purchased one as a gift for themselves). Others have no problem with the woman being given the Peloton as a surprise present – wishing that their significant other would do the same for them!
Over at Peloton Headquarters, they might be thinking “There’s no such thing as bad publicity.” Every new article or news story that appears talking about the commercial just generates more views of the commercial for them, and more brand awareness. Essentially, they might be looking at all of this coverage as free advertisement that is saving them money.
The general consensus from the majority of the Peloton community itself though? Mostly a collective shoulder shrug as they ignore it and hop back on their bikes or treads for another workout!