An investor presentation indicates that Peloton are more publicly positioning themselves as a software company rather than a hardware company.
Company News
Members Return to Peloton Studios for first time in More than 2 years
Peloton classes have a live studio audience for the first time in more than two years. This will be taking place on Fridays for the next few months.
Peloton Announces Soft Reopening at PSNY & PSL Starting June 10
Peloton has announced that they will host “Preview Days” for members at PSNY & PSL on Fridays in June and July before the grand reopening of both studios.
Peloton Announces New Chief Financial Officer (CFO) Liz Coddington
Peloton has announced the hiring of a new Chief Financial Officer. Liz Coddington will replace Jill Woodworth, who has served in the role since 2018.
Expect reduced live class schedule in June as Peloton Studios are prepared for reopening (both New York & London)
Peloton posted today to expect studio closures and less live classes in June as “we get ready to open PSNY and PSL to Members this summer.” Live classes are cancelled June 6-8, June 13-14 and more.
Reminder: Peloton All-Access Membership Price Increase Goes into Effect June 1, 2022
Reminder: Peloton has announced a price increase for the All-Access membership that will go into effect on Wednesday, June 1, 2022 for members in the US & Canada.
Press Preview: New York Peloton Studio to open to journalists on June 10th, 2022
Peloton will be opening the New York studios to journalists and other special guests on June 10th, 2022 with 6 classes with a studio audience.
Peloton & iFIT (NordicTrack) settle lawsuits; Peloton to license patents, iFIT to remove certain features
Peloton and iFIT announced today they have settled all the lawsuits between them, and agreed to dismiss all the claims.
Peloton announces large losses in Q3 2022 earnings report; plan to expand international markets, work with third party retailers, and grow Fitness-as-a-Service (“FaaS”)
Peloton has released their Q3 2022 earnings. They reported larger losses than mosts analysts had expected. Peloton’s CEO Barry McCarthy tried to lay out his vision for how to improve going forward.
Peloton Launches New Advertising Campaign & Commercial – “Motivation that Moves You”
Peloton is launching a brand new ad campaign that focuses on their instructors called “Motivation that Moves You”, featuring Rad Lopez, Cody Rigsby, Jess Sims, and Adrian Williams.
Report: Peloton Seeking Sizable New Investment
The Wall Street Journal is reporting that Peloton is seeking a sizable new investor who could take a 15%-20% stake in the company.
Peloton Lowers One Peloton Club Bike & Bike+ Rental Pricing
Peloton has decreased prices for the One Peloton Club Bike & Bike+ rental program and added sample pricing information to the landing page.