Peloton posted today they will have a new apparel collection in collaboration with adidas that will go live on Thursday, July 14th.
Peloton is launching a new featured artist series with Peloton Queen classes. There will be a ride, run, yoga, and full body strength classes – and special apparel collection.
Peloton Apparel has launched a holiday campaign titled “7 Days of Surprises” and will be announcing special promotions each day from December 1-7.
lululemon has now filed their own lawsuit against Peloton. They claim Peloton infringes on both design patents and trade dress – including a pair of Peloton’s athleisure / yoga pants and the lululemon Align pants.
Peloton has filed a lawsuit against lululemon seeking a judgement that the Peloton Apparel items do not infringe on lululemon patents. This was in response to a cease & desist letter lululemon sent Peloton.
Peloton announced an apparel collaboration with adidas x IVY PARK following the second Beyoncé artist series. The collection will drop on November 10.
John Foley & Jill Foley have both recently shared some information about the new private label Peloton apparel in recent interviews.
Peloton relaunched their Peloton Apparel brand today, including a new Peloton Private Label line of clothing.
Peloton is teasing a big apparel related event on September 9th. They have also created a new social media account just for apparel.
This morning Peloton & adidas officially announced their collaboration. It begins with an apparel collection that goes on-sale March 25th, but that is only the start of their partnership.
Cody Rigsby revealed in a ride that a Peloton x Adidas collection is planned to launch. The ride has since been removed from the library.
Adidas announces Peloton partnerships as part of ‘Own The Game’ 4 year strategic plan. This will include an adidas x Peloton apparel collection.