The Peloton Row is officially available for sale in Canada. As of October 24, 2023 the device is live on the Peloton Canada website. Peloton also shared the news via press release:
Peloton (NASDAQ: PTON) announced today Peloton Row is now available for purchase in Canada via Peloton stores across the country or online at www.onepeloton.ca/row. A recent Peloton survey of more than 2,200 Canadians revealed 52% of Canadians have an interest in using indoor rowing machines for exercise, supporting the company’s addition of Peloton Row to the existing portfolio of Peloton equipment in Canada, including Peloton Bike, Bike+, Guide and Tread.
There are three Row packages to choose from, the same that are available in the United States. The Row Basics costs $3,570 CAD; the Row Starter costs $3,820 CAD, and the Row Ultimate costs $3,980.
One interesting note about the launch of the Peloton Row in Canada is they are offering it with “introductory” pricing. For the next 3 months, it will be available for the current $3,570 CAD price. However, that price is only valid until January 9th. The fine print states that on January 10th, the price of the Peloton Row in Canada will increase to $3,845. The price of the other packages will increase as well on that date.
It appears Peloton possibly intended to price the Row even lower to start off with in Canada, but changed their mind at the last minute. The press release about the Row advertised the price to be $3,370 – although the actual price on the website today for launch was $3,570 – indicating the price might have changed at the last minute but the press release wasn’t updated.
Peloton Row is available for an introductory offer price of $3,370 CAD including delivery and set-up until January 9, 2024. After the introductory offer period, Peloton Row will be available at $3,845 CAD. Financing options for Peloton Row are available through Affirm.
These prices include delivery and set-up, and financing is also available with any Row purchase through Affirm. Customers can receive 0% APR on a 12 month term; 4.98% APR on a 24 month term; or 4.99% APR on a 43 month term.
As always, the All-Access Membership that is required to accompany any Peloton hardware device is a separate cost.
Peloton initially announced the upcoming release of the Row in Canada last month. The price was not shared at the time.
Canada is the second country to gain access to the Row. Peloton has still not provided any updates regarding the potential expansion of the Row to their other markets – the United Kingdom, Germany, Australia, and Austria – though CEO Barry McCarthy has previously said that the Row is undergoing certification tests in the U.K. – and it appears more instructors like Ben Alldis will be teaching rowing soon as well.
The Peloton Row was first announced during Homecoming 2022, and became available for presale in the U.S. in September of 2022. Deliveries commenced in November of 2022.
Are any Canadian members hoping to get their hands on a Peloton Row?
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