Peloton and lululemon are slated to drop their first apparel collaboration since announcing their five year global strategic partnership on October 11. However, members attending certain events at Peloton on Tour Chicago, which is running from October 5-7, have received a sneak peek at the drop.
Special thanks to Holly Kabler (#crabbie_kakes) of the PeloFam group for sharing this sneak peek!
The events happening at the lululemon Lincoln Park Experiential Store have included a pop-up shop with an early opportunity to purchase items from the new Peloton x lululemon collection, and so far attendees have shared that there is a solid amount of apparel from the new collection available for purchase in-person.
Some of the same items have also been available at the Peloton showroom for the events taking place there as well.
The collection includes a number of items: bras, leggings, running shorts, joggers, crewnecks, and pullovers. In addition to apparel there also appear to be numerous accessories, such as a gym bag, a belt bag, and a backpack. The color scheme appears to include gray, brown, light pink, green, and black.
In terms of pricing, the items seem to have a pretty standard lululemon price tag – meaning it’s on the more expensive side, but there doesn’t seem to be an additional “PeloPremium” on top of the typical price tag.
For example, members have reported price tags of $66 for sports bras; $108 for leggings; $138 for joggers; $138 for the backpack; and $48 for the belt bag.
Peloton and lululemon first announced a global strategic partnership on September 27. As part of the arrangement, lululemon will become Peloton’s primary apparel partner, and Peloton will become the exclusive digital fitness content provider for lululemon. In addition, Peloton instructors Erik Jäger, Hannah Frankson, Adrian Williams, and Chelsea Jackson Roberts have been announced as lululemon ambassadors. Included in that announcement were the details for the four additional events added to Peloton on Tour Chicago in celebration of the launch. Peloton also recently emailed all members a lululemon discount code.
The full Peloton x lululemon apparel collection will be released everywhere on October 11. What do you think of the new collection so far?
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