Peloton has released a new Jess Sims “Do Hard Things” crewneck fleece, listed for $98 on Peloton Apparel.
Jess had teased a 3:00pm ET drop on Instagram, but the crewneck appeared on the site early and sold out quickly. All sizes are sold out at the time of writing.
The crewneck launched today, October 18, the same day Jess taught her 60 min Do Hard Things: Sims 60 Finale Tread Bootcamp at 2:15pm ET.
The listing notes it was designed with Jess and has “YOU DON’T HAVE TO. YOU GET TO.” across the back of the crewneck.
Peloton describes the idea behind the crewneck on the product page:
“Designed with instructor Jess Sims, this heavyweight fleece crewneck is a wearable reminder that movement is a privilege.”

The fleece is made from 80% cotton and 20% recycled polyester, with ribbed trim at the collar, cuffs, and hem. Peloton lists it as an everyday piece with a relaxed unisex fit.
Sizing follows men’s standard sizing. Peloton recommends women order one size down from their usual size for a standard fit, or their regular size for an oversized look. Jess is pictured wearing a medium.
The release follows Jess’s Do Hard Things live cross-training program, which began September 21. Members were encouraged to repeat the same week of five classes for four weeks, leading up to today’s live Sims 60 finale. The workouts combined Tread Bootcamp, full body strength, and a Walk + Run.
Peloton previously released a Saturday 60 apparel collection in March 2023, including a hoodie, sweatpants, bra, and leggings. More apparel followed when Saturday 60 became Sims 60 in May 2024, with a hoodie and sweatpants.
Are you interested in Jess Sims’ new “Do Hard Things” crewneck?
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