Yesterday, Peloton and lululemon announced their 5-year global strategic partnership. As part of the partnership, the companies teased that several of the Peloton instructors would also become lululemon ambassadors – but hadn’t shared who those coaches would be yet.
Today, lululemon shared the news on an Instagram post introducing the instructors:
List of Peloton lululemon ambassadors
- Erik Jäger
- Hannah Frankson
- Adrian Williams
- Chelsea Jackson Roberts
Chelsea actually used to be used to be a lululemon ambassador before joining Peloton in 2020.
In case you missed it, on September 27 Peloton and lululemon announced a global strategic partnership with numerous important components: lululemon will become Peloton’s primary apparel partner, and Peloton will become the exclusive digital fitness content provider for lululemon. You can read the full details via our overview article.
As we previously shared, the launch of this partnership will be celebrated with events at the remaining Peloton on Tour stops in Chicago, Berlin, and London.
Peloton has begun sharing additional details, starting with Chicago. There will be four events added to the itinerary, each with the lululemon ambassadors – who were not initially included in the Chicago itinerary. Peloton shared the news via Instagram:
We’re kicking off our partnership with @lululemon with 4 ADDITIONAL Peloton on Tour: Live from Chicago events 🎡Go to our event link-in-bio for all the details! Tickets drop Friday, Sept 29 @ 11AM CT / 12 PM ET 🎟️
The events are already available to view online via a new Peloton x lululemon Chicago webpage, and tickets will go on sale on Friday, September 29 at 12pm ET. Note that when Peloton first announced the news some people were actually able to book the events, so the page was temporarily removed while Peloton addressed that issue.
All of the events will take place at the lululemon Lincoln Park Experiential Store, located at 944 West North Avenue in Chicago. Most events will include a pop-up shop with an early opportunity to purchase items from the new Peloton x lululemon collection, as well as an option for custom embroidery.
The first event is a 30 min. Bodyweight Strength class with Adrian Williams on October 5 at 8:00am CT. The class will be followed by a meet & greet with Adrian, as well as Hannah and Erik. There is a $60 ticket cost to attend this event.
The second event is a 30 min. Yoga Flow with Chelsea Jackson Roberts on October 6 at 8:00am ET. This will also be followed by a meet & greet with Chlelsea, Hannah, and Erik. This event also costs $60 to attend. An interesting note is included in the event description for this particular event: “Please Note: Parts of this class will be filmed and members may appear on camera.”
The third event is a Peloton x lululemon Party with all four instructors. This event will take place on October 6 at 9:00am-1:00pm CT. This event is free to attend, but those interested are encouraged to at least RSVP in advance. Entry will be granted on a first-come, first-served basis, and attendees can stop by at any time throughout the four hour event window. The event description reads:
Join us for a FREE Peloton x lululemon Party with Adrian Williams, Dr. Chelsea Jackson Roberts, Hannah Frankson, and Erik Jäger.
Featuring a pop up shop with an advance opportunity to purchase the new Peloton x lululemon collection, live DJs, and custom product embroidery. Stop by for a full day of fun!
The final event is a 5K Shakeout Run on October 7 at 8:00am CT. This event is also free, but attendees are required to reserve their space in advance. The event will be in collaboration with the GRC Run Club and Peace Runners 773, two local Chicago running organizations. Following the run attendees will be able to make their own sign for the Chicago marathon, and have a meet & greet with Hannah and Erik. There is also a guarantee of “some special surprises.”
If you’re looking to secure tickets to any of the four additional Peloton on Tour Chicago events, be sure to be available at 12pm ET on Friday, September 29 when tickets go on sale on the event website. You can also check out our Peloton on Tour Booking Tips to make sure you’re fully prepared.
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