Peloton Instructor Cody Rigsby is Now a lululemon Ambassador

Peloton instructor Cody Rigsby has joined the lululemon ambassador team.

lululemon shared the news via Instagram, saying:

Consider our seatbelt fastened. Join us in welcoming our newest Ambassador @codyrigsby to the lululemon x @onepeloton team. His energy turns every workout into a chance to be your best. That’s a change we can get behind.

lululemon x Cody Rigsby's Instagram post announcing Cody as brand ambassador.
lululemon x Cody Rigsby’s Instagram post announcing Cody as brand ambassador.

Cody joins fellow Peloton instructors Erik Jäger, Hannah Frankson, Adrian Williams, and Chelsea Jackson Roberts, who were announced as lululemon ambassadors in 2023; as well as Callie Gullickson and Kendall Toole, who were each announced as brand ambassadors earlier this year. Peloton and lululemon’s five year global strategic partnership initially launched on September 27, 2023.

The partnership designates lululemon as Peloton’s primary apparel partner, and Peloton as the exclusive digital fitness content provider for lululemon. The two companies have also collaborated on fresh content and a number of events. Earlier this year the two companies partnered on a Move for You Challenge, and hosted a Mocktail Meetup and workout classes at the Mall of America in Bloomington, Minnesota.

Today’s announcement reveals that along with Erik, Hannah, Adrian, Chelsea, Callie, and Kendall, Cody will be featured in upcoming campaigns, programming, and events for Peloton and lululemon. Cody marks the third addition to the lululemon ambassador team this year alone, suggesting that additional instructors may continue to be added in the future.

All Peloton x lululemon apparel collaborations can be purchased via the Peloton Apparel website (affiliate link).

You can see the announcement post from lululemon and Cody via Instagram. Congratulations to Cody!


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Katie Weicher
Katie Weicher is a writer for Pelo Buddy. She purchased her Peloton Bike in 2016 and has been riding, strength training, and yoga flowing ever since. You can find her on the leaderboard at #kweich.

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