Peloton instructor Callie Gullickson has been named a lululemon ambassador. Callie & lululemon shared the news via Instagram:
BYOE (bring your own energy)—or borrow some. Our newest Ambassador and @onepeloton Instructor @calliegullickson has plenty to spare.
Callie joins fellow Peloton instructors Erik Jäger, Hannah Frankson, Adrian Williams, and Chelsea Jackson Roberts, who were announced as lululemon ambassadors in 2023. This followed the initial announcement of Peloton and lululemon’s five year global strategic partnership on September 27.
In accordance with the partnership agreements, lululemon has become Peloton’s primary apparel partner, and Peloton has become the exclusive digital fitness content provider for lululemon – resulting in millions of dollars earned for Peloton. The two companies celebrated the launch of the partnership with four events during the Peloton on Tour Chicago weekend, and emailed all members a lululemon discount code. The first drop of the collection was released on October 11, 2023.
This week’s announcement means that along with Erik, Hannah, Adrian, and Chelsea, Callie is also likely to be featured in upcoming campaigns for Peloton and lululemon apparel collaborations. It is currently unclear whether additional instructors will be added as lululemon ambassadors in the future, but it is definitely possible.
Peloton’s most recent Peloton x lululemon collection was released in mid-December, and included a sizing update from Peloton Apparel after repeated feedback from members.
All Peloton x lululemon apparel collaborations can be purchased via the Peloton Apparel website (affiliate link)
Congratulations to Callie!
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