Peloton appoints Leslie Berland as new Chief Marketing Officer (CMO)

This morning, Peloton announced that Leslie Berland has been appointed as the new Chief Marketing Officer at Peloton. She will start in the new position January 18th, 2023 (tomorrow), and be based out of the New York City HQ, and be part of Peloton’s leadership team.

Prior to joining Peloton, Berland served various roles at Twitter over the last 7 years – most recently being the Chief Marketing Officer there. Berland left Twitter in November 2022, around the same time many other executives and employees were leaving the company. Prior to working at Twitter, Berland had worked at American Express.

Peloton’s marketing team had previously been led by Dara Treseder, who left Peloton in September 2022 to join Autodesk.

According to her bio, Berland has been listed on Forbes World’s Most Influential CMOs list from 2017-2021 (during her time at Twitter), and in 2022 she was inducted into the Forbes CMO Hall of Fame.

You can see the full press release about Leslie Berland joining Peloton as the Chief Marketing Officer below:

Peloton (NASDAQ: PTON), the leading connected fitness platform, today announced the appointment of Leslie Berland as Peloton’s Chief Marketing Officer (CMO), effective January 18, 2023. Berland brings more than two decades of strategic and creative marketing expertise for iconic brands. She will report to CEO Barry McCarthy and serve as a member of the leadership team, overseeing brand and product marketing, creative, consumer insights, membership, and global communications.

“Leslie is an accomplished marketer, with proven experience guiding brands in transformation. She understands the critical importance of storytelling and engaging current and future Peloton Members,” said McCarthy. “As we continue our pivot to growth, showcasing the magic that drives people to Peloton and keeps them so passionate and engaged is essential. She and the marketing team will play a central role in broadening our reach, appeal, and impact.”

Berland previously served as CMO at Twitter, where she oversaw marketing and communications, tasked with defining and deepening the brand’s identity and influence globally. From 2017- 2021, Berland also held the Head of People role at Twitter, overseeing the end-to-end employee experience. Prior, she held various marketing leadership positions at American Express for more than 10 years, where she was in charge of media, advertising and sponsorships. Berland also served four years as an Ad Council Board Member.

“Peloton is at a unique moment in its transformation journey, and I’m thrilled to be a part of it!,” said Berland. “I’m a huge believer in the product, the company, and its potential. I’m inspired by Peloton’s continued innovation and commitment to its current and future Members and see amazing opportunities ahead.”

Berland will be based in New York City.

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Chris Lewis
Chris Lewis is the creator & founder of Pelo Buddy. He purchased his Peloton in 2018, and uses all the different devices: Peloton Bike, Tread, Row, and Guide. He has been involved in the fitness industry for more than a decade - previously co-founding the websites Mud Run Guide & Ninja Guide. You can find him on the leaderboard at #PeloBuddy.

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