This morning it was revealed that Dara Treseder, who was Peloton’s SVP, Global Head of Marketing, Communications & Membership, is leaving the company. She will be taking the CMO position at Autodesk. Dara was first hired by Peloton in August 2020.
Dara’s departure is just one of many executive changes in recent weeks. At the beginning of the month, it was announced that co-founder and former CEO John Foley was leaving the board, and co-founder and Chief Legal Officer Hisao Kushi was leaving the company. Last week it was announced that Chief Information Officer (CIO) Shobhana Ahluwalia was leaving Peloton.
Dara shared the news on her social media, saying:
To all the kind, talented humans I have had the honor to serve alongside @onepeloton and our phenomenal #Peloton community, thank you for the ride of a lifetime. Together, we’ve opened new markets, launched four products (Bike+, Tread, Guide, Row), grown the Member base from 2.6 Million+ to almost 7 Million, launched brand experiences with Peloton Members (from Beyoncé to John John Florence), and most importantly put our community (Members, instructors, and team)—the heart and soul of our brand—at the center of it all. I’m proud of all we accomplished and will be cheering you on! #OnePeloton
Autodesk announced the new hire in a press release, saying:
Treseder will join Autodesk from Peloton Interactive, where she serves as SVP and global head of marketing, communications and membership. As CMO of Autodesk, Treseder will be responsible for Autodesk’s marketing strategy globally, and oversee the company’s worldwide marketing, brand & communications, global demand generation, and education business teams. Treseder’s expertise in category creation and experience leading high-performing global marketing organizations will help advance Autodesk’s mission to empower innovators to achieve the new possible.
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