Numerous late night comedy shows poked fun at Peloton over last week. Both “The Late Show with Stephen Colbert” and “Saturday Night Live” had skits dedicated to Peloton’s recent media portrayals.
First, “The Late Show with Stephen Colbert” spoofed the recent TV heart attack plotlines featuring a Peloton Bike – such as Mr. Big on “And Just Like That…” and Mike Wagner [Wags] on “Billions” – by creating a skit involving the popular children’s show, “Peppa Pig.” You can find the skit here on YouTube or embedded below:
The skit begins with a fake CNN-esque news broadcast recapping Peloton’s recent TV portrayals before revealing that Peloton was also featured in an episode of “Peppa Pig.” Stephen Colbert’s voice is heard saying, “But those aren’t the only two shows in which Peloton played a major part.”
The skit then moves to a fictional “Peppa Pig” episode called “Daddy Pig gets a Peloton.” Momma Pig gifts her husband a Peloton bike, and he later collapses after his workout. It is quickly revealed that the Momma Pig poisoned Daddy Pig’s coffee, leading to a closing scene with the Peloton logo stating, “It Wasn’t the Bike This Time.”
Then over the weekend “Saturday Night Live” took their turn with a featured storyline on the Weekend Update segment of the show. You can find the skit here on YouTube, or embedded below:
This joke is much quicker to get to the punch line, as co-anchor Colin Jost states:
Peloton is concerned after the TV show “Billions” became the second series in recent weeks to show a character having a heart attack while using their exercise bike. And they’re extremely worried about how they factor in to season 2 of “Squid Game.”
This isn’t the first time “Saturday Night Live” has featured Peloton in one of their shows. Almost one year ago Peloton was the subject of an entire skit called “Pelotaunt,” which imagined what the Peloton experience would be like if Peloton took a passive-aggressive – rather than motivational – approach to coaching and instruction.
What do you think of these skits? Is it true that all press is good press?
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I’m fine with “all press is good press” from the point of view of the company but I do feel bad knowing that there are families whose loved ones actually have died in treadmill accidents. It’s just not really funny.