Peloton will no longer be selling the Peloton Guide.
Peloton has officially removed the Guide from its active product offerings. As of July 30, the strength-focused device is no longer available for purchase on Peloton’s website, and previous product links now redirect to the homepage. The Peloton Guide has been removed from the navigation options, and no longer featured on the homepage like it had been before this morning.
Peloton confirmed the removal, saying:
As of July 30, Peloton ended sales of the Guide product to focus on introducing new ways to improve Member outcomes. We remain committed to providing our Members with tools for a connected strength experience. Existing Guide users will continue to have full functionality of their product and subscription. Peloton Members with questions can contact support.onepeloton.com.
Although the Guide is no longer being sold, current users can rest assured that their devices will remain fully supported. Peloton specifically affirmed that Guide owners will continue to receive feature updates and maintain full access to the product’s capabilities as part of their Peloton membership. The discontinuation of sales simply indicates that no new Guide devices will be sold moving forward.
The Peloton Guide introduced powerful AI-driven rep tracking and movement feedback features designed to enhance the strength training experience. According to Peloton, time in the market with the Guide allowed the company to learn from how members used the technology – insights that will help inform future innovations.
While Peloton has not announced any kind of direct successor (and there is no expectation that sales have ended so they could introduce a “new” Peloton Guide – rather – the Peloton Guide is just being discontinued but supported), they did tease “introducing new ways to improve member outcomes” in their statement. One way this might manifest is from Peloton including the Guide technology into the other hardware products like the Bike, Tread, and Row. Earlier this week – we saw a patent with some camera & microphone upgrades that would seem to support doing that. And we have briefly seen devices get the Guide UI for strength classes – even though it was quickly removed.
This suggests Peloton’s long-term strategy for strength training may focus more on building capabilities into its broader connected fitness ecosystem – such as the Bike/Bike+, Tread/Tread+, and Row – rather than offering standalone devices.
Peloton initially announced the Guide in 2021, and it was subsequently launched in 2022. Just over three years later, they have discontinued sales of the device.
The Guide was Peloton’s first – and so far, only – connected strength device. We did see Peloton working on a platform-based strength product – but development of that product was cancelled in 2022. For those following the developments surrounding the Guide closely, this news may not come as a total surprise.
The Guide originally was announced to cost $495 when was first revealed – but then lowered to $295 for launch in 2022. After just under a year, Peloton slashed the price of the Guide to $195. Over the next year Peloton occasionally offered the device for sale at a price of $95, and even gave the Guide away for free with a qualifying hardware purchase. In 2024 Peloton wrote down $9.1 million for its Peloton Guide product inventory. Later that year Peloton permanently lowered the Guide price to $95 – and we have frequently seen sales of the device for only $45.
This discontinuation of sales of the Guide aligns with what has appeared to be Peloton’s larger strategy – one that focuses on streamlining its hardware portfolio and investing in software-driven personalization and performance tools – and a response to the reality of what are likely to be lackluster sales of the device.
Peloton CEO Peter Stern recently said that he would be sharing a “innovation roadmap later this year – which he later called a “future product roadmap.”
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A great shame, but at least I am still supported. I thought the Guide was the single biggest bang for the buck product that Peloton sold. Already owning a bike, I can use the same subscription for the Guide, but now I can do all my stretching, strength and Yoga classes on my 47″ TV instead of a 21″ monitor.
To me it is all a cash grab. Yes, they are building that technology into the + versions of Bike and Tread…but at a 75%-100% markup on the Bike/Tread product. Seeing as it originally cost a tiny fraction of that, I can see why they wanted to squeeze more money out of it, but it make the whole proposition way less economical for consumers. Sad. Thanks for the article!