Peloton lowers the price of Peloton Guide by $100 in US – now $195 – price dropped in all countries

Peloton has lowered the price of the Peloton Guide strength device in all countries this morning. All signs indicate this is not a limited-time promotion, but rather, a “permanent” price change on the Guide.

In the US, the price of the Peloton Guide was lowered by $100. Previously costing $295, this means the Peloton Guide now costs $195 in the US.

Note that the Peloton Guide is also available on Amazon, and as of this morning, Amazon has also lowered their price to match Peloton’s website – so you can now get the Peloton Guide on Amazon (affiliate link) for $195 as well. DICK’S Sporting Goods has also dropped the price of the Guide to $195 as well.

Also, if you have recently purchased a Peloton Guide from Peloton in the last 30 days, reach out to customer support to see about getting a refund/price match to the current price. Since the Peloton Guide is eligible for the 30 Day Home Trial free return, we would imagine that means they will price match to this new price point if you bought it within the last 30 days.

Below you can find a table showing the old price of the Peloton Guide and the new price in every country. The price shown is for the device only – there are additional options for different packages with different accessories at higher prices. At this time the Peloton Guide is still not available for purchase in Germany, so is not shown below.

CountryNew PricePrevious Price

In addition to lowering the base cost of the Peloton Guide, Peloton has also changed up some of the accessory packages that were available. Before today, the options were the base Guide ($295), a Guide Strength Starter package ($545), and a Guide Power package ($795)

Previous pricing and packages for Peloton Guide in US.
Previous pricing and packages for Peloton Guide in US.

As reported above, the base price of the Guide is now $195. However, there are now 3 different packages available. A Guide Starter package ($370), Guide Select ($445), and a Guide Ultimate ($695)

New pricing of Peloton Guide and packages in the US.
New pricing of Peloton Guide and packages in the US.

Peloton has begun marketing the price changes to new members. An email went out to a perspective buyer list with the subject “We dropped the price for Peloton Guide 👀” The email said:

There’s never been a better time to invest in your strength. Turn your TV into an AI-powered personal trainer with Peloton Guide. Bring it home today with our best price ever.

Email about Peloton Guide pricing change.
Email about Peloton Guide pricing change.

Peloton has also updated the home page of their website announcing the new pricing of the Peloton Guide:

US Peloton Home page with new Guide pricing.
US Peloton Home page with new Guide pricing.

This price change comes the day after Peloton ended a $200 off sale on the Peloton Bike, Bike+, Tread, and Row – but the Guide was not included in this sale.

The Peloton Guide was last available for sale during Peloton’s 2023 New Year sale. The Peloton Guide was also available for $245 as part of a package during the Black Friday sales.

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Chris Lewis
Chris Lewis is the creator & founder of Pelo Buddy. He purchased his Peloton in 2018, and uses all the different devices: Peloton Bike, Tread, Row, and Guide. He has been involved in the fitness industry for more than a decade - previously co-founding the websites Mud Run Guide & Ninja Guide. You can find him on the leaderboard at #PeloBuddy.

1 Comment

  • Kevin says:

    Buyer beware.

    We decided to purchase a second one for our vacation home only to learn you can only have one linked to you account. In order to switch between devices you have to do a factory reset and go though the account activation process. A total chaff and rendering the second one effectively useless.

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