A recent Peloton presentation provided insight into Peloton’s user demographics and the most popular types of Peloton workouts and class types.
Company News
Peloton lowers the price of the Peloton Guide to $95
Peloton has permanently lowered the cost of the Peloton Guide to $95.
Peloton Nutrition teased (along with more focus on sleep & rest) as new category of business
Peloton’s Chief Content Officer recently hinted at possible new categories of business for Peloton: nutrition, sleep, and rest.
Peloton Wins Trademark Lawsuit Against “The Women’s Peloton” in Belgium
Peloton has won a trademark lawsuit against “The Women’s Peloton” in Belgium, who will now need to change their name or face monetary penalty.
No live Peloton classes on Wednesdays anymore (+ no Thursday classes from PSL either); More Strength content coming
Peloton will no longer have any live classes on Wednesdays, and there will also be no live classes from London on Thursdays. Peloton says this is to give them days to work on new content.
Peloton says all remaining instructors have signed new contracts
A new statement from Peloton indicates that all remaining Peloton instructors have signed new contracts with the company to keep coaching.
Contract discussions are the reason for Peloton instructors leaving; new instructors may join?
Peloton has shared that the recent instructors leaving are all related to contract discussions, and new instructors may be joining soon.
Peloton Expands Partnership with YMCA Chicago: Free App Membership, Bike+ and Rows in all YMCA Community Hubs
Peloton and YMCA Chicago are expanding their partnership, with more Bike+ and Row at all YMCA Community Hub locations, and free Peloton app membership for YMCA members.
Peloton finalizes $1.4 billion “global refinancing”
Peloton shared that they have successfully completed their $1.4 billion global refinancing (or holistic refinancing) that they set out to raise last week.
Suspicious Looking Verification Emails (“Just A Subject Line”) Incorrectly Sent to Some Peloton Members
Some Peloton members received a suspicious looking email today asking them to verify their email with the subject “Just a Subject Line”. This was an email sent by Peloton in error – not a spam or scam.
Peloton Writes Down $9.1 Million Worth of Peloton Guide Inventory
Peloton’s latest earnings report has revealed a notable write-down on its Peloton Guide inventory.
Peloton Announces “Global Refinancing” To Access Nearly $1.4 billion
Peloton is launching a global refinancing initiative aimed at restructuring its debt. This new offering will total nearly $1.4 billion.