Peloton is scheduled to reopen a showroom in Nashville, Tennessee on November 1st, 2024. This retail location is opening in Green Hills Mall – where a previous showroom opened in 2018 but was later closed.
Company News
Peloton x Truemed Partnership (To Buy Peloton with HSA / FSA funds) officially launched
Peloton has officially rolled out their partnership with Truemed, expanding a new payment option for members who want to use HSA/FSA funds to buy a Peloton.
New Peloton paid influencer program: Peloton Creator Ambassadors & Peloton Creator Summit
There is now an official Peloton paid influencer marketing program – called the Peloton Creator Ambassador Program. A Peloton Creators Summit took place in NYC to kick off the program last month.
Multiple lawsuits against Peloton nearing resolution
Four different lawsuits against Peloton are nearing a resolution this week, with one case being dismissed and a settlement being agreed to in another three cases.
Peloton Ends Partnership with Citizen’s Pay as a Financing Option in the United States
Peloton appears to have ended their partnership with Citizen’s Pay, a financing option they first introduced in June 2023.
Peloton to advertise in Twitch’s “The Glitch” Fortnite Creative Experience Game Soon
Peloton will be a featured advertiser in Twitch’s “The Glitch” Fortnite game experience, with their own branded map (or “moon”).
Hyatt offering VIP experience class spots (and hotel rooms) for Peloton All For One classes with Cody Rigsby, Olivia Amato, Susie Chan, and Bradley Rose
Hyatt is offering some VIP class spots (and hotel packages), plus behind the scenes tours for Peloton’s All For One weekend.
Peloton Says 3rd Party Partners Make the Company More Efficient & Sustainable — And Easier to Launch in More Countries
Peloton’s recent shift to only using third party partners for sales in some markets is part of a new strategy to help Peloton launch into more countries in the future.
Peloton Strength+ App Currently has 3,500 Beta Testers, and Members Have Created More than 20,000 Teams
Peloton’s CFO Liz Coddington recently provided insights into the Peloton Strength+ app beta and the new teams feature during a Goldman Sachs investor conference.
Peloton increasing price of Peloton Bike & Bike+ (in UK, AUS, AU, DE) and Row (in US & Canada)
Peloton has announced price increases on the Peloton Bike, Bike+, and Peloton Row. The Row is increasing in price in US & Canada, while the Bike & Bike+ will be more expensive in Peloton’s international markets.
Peloton May Evolve Strategy & Make Changes to Hardware & Subscription Pricing (But Not In The Immediate Future)
Peloton executives recently mentioned that while they might evaluate possibly increasing the subscription price, any decisions would be made by the new CEO.
Peloton ending direct sales in Germany; transitioning to all third party sales & distribution; ending rental plan in DE
Peloton is ending direct sales in Germany, and instead directing people to Amazon and FitShop. They will also no longer offer rental bikes or refurbished sales in Germany.