Peloton plans to have 10 fully open microstore showrooms by the end of 2025, just in time for the busy holiday season.
Company News
Report: Peloton planning updated Bike, Tread+, Row+, accessories and “integrated AI Platform” (Peloton Intelligence) this fall
A new report from Bloomberg indicates Peloton is planning updates to the Peloton Bike, Peloton Tread+, a possible rebrand to Row+, “Peloton Intelligence”, and new branded accessories this fall.
Peloton Outlines New Company Strategy Built on Four Core Pillars
Peloton has officially unveiled their long-term company strategy built around four core pillars: Improve Member Outcomes, Meet Members Everywhere, Members for Life, and Business Excellence.
Peloton Plans To Adjust Prices to Improve Monetization & “Reflect Our Costs”
Peloton has signaled that price changes are coming as part of a broader effort to improve monetization and better reflect their true costs.
Gamification & Loyalty coming to Peloton App
Peloton leadership has shared that more gamification and loyalty are on the way to the Peloton app & platform.
Peloton Layoffs Impact 6% of Employees as Part of New $100 Million Cost Restructuring Plan
Peloton’s latest layoff announcement will impact 6% of Peloton employees as part of a $100 million cost restructuring plan.
Peloton Plans to Add More Social Features Through “Teams” Section of App
Peloton is looking to expand its “Teams” feature in the Peloton app according to statements made during the company’s recent Q4 2025 earnings call and investor letter.
Peloton beats expectations in FY 2025 Q4 quarterly earnings as they announce layoffs & tease price increases
Peloton announced their Q4 2025 earnings, along with new layoffs & upcoming price changes.
Morgan Stanley Predicts Peloton will Raise Monthly Membership Price by $5/Month Starting in 2026
Morgan Stanley has reportedly predicted that Peloton will increase subscription memberships by $5 per month as of January 1, 2026.
Peloton will provide “ample notice” if they stop supporting the Peloton Guide or raise price of Guide membership
Peloton has said they will continue to support the Peloton Guide for now, and provide “ample notice” if they end support or change pricing for membership for it.
Peloton’s Chief Content Officer Jennifer Cotter Featured on The Shift’s “90 Plus One” List
Peloton Chief Content Officer Jennifer Cotter has been named to The Shift’s “90 Plus One” list, a recognition of women influencing culture and leadership.
Peloton Hires New Chief Information Officer (CIO) – Corey Farrell
Peloton has hired Corey Farrell as their new Chief Information Officer (CIO).