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New Feature, Peloton Digital

Peloton App Update – Class Schedule now has “All” button (Android Only for now)

The Peloton Digital App has gotten an update allowing members to view the entire upcoming class schedule across all workout types at once. The update is currently only available on Android.

February 26, 2021
Chris Lewis 2021-02-26T14:12:30-05:00
Screenshot of Prophet Website
Misc

Peloton ranked as second most relevant brand in 2021 by Prophet Brand Relevance Index

The Prophet “Brand Relevance Index®” recently ranked Peloton as the 2nd most relevant brand for 2021, behind only Apple in a survey of 13,000 consumers.

February 26, 2021
Chris Lewis 2021-02-26T08:23:23-05:00
Misc

KeyBanc Emerging Technology Virtual Summit: Recap of interview with Peloton CFO Jill Woodworth

In a wide ranging interview, Peloton CFO Jill Woodworth discussed new software features, international expansion, sales of the new Tread, manufacturing, and keeping Peloton instructors from leaving.

February 25, 2021
Chris Lewis 2021-02-25T12:35:31-05:00
Image of Callie Gullickson
Peloton Instructor News

Rumor: New Peloton Instructor – Callie Gullickson?

A new Peloton coaching rumor indicates Callie Gullickson could be a new Peloton instructor, teaching cardio, strength, and other class types.

February 24, 2021
Chris Lewis 2021-02-24T17:36:41-05:00
Company News, Peloton Australia

Further Peloton Australia evidence surfaces – patents & more trademarks

Peloton has been filing trademark applications with the Australian government, and more Australian trademarks for Peloton have surfaced this week.

February 24, 2021
Chris Lewis 2021-02-24T08:07:23-05:00
Class Information

Report: 6 additional Peloton coaches trained as Pilates instructors

Peloton’s Chief Content Officer Jennifer Cotter revealed earlier this month that 11 Peloton instructors have done training to become Pilates coaches.

February 23, 2021
Chris Lewis 2021-02-23T20:24:42-05:00
Artist Series

Featured Artist Series – Bad Boy Entertainment Peloton Classes – Ride, Bootcamp & Strength

Peloton will feature the hip hop music of Bad Boy Entertainment in a two for one ride with Alex Toussaint and Tunde Oyeneyin, a Tread Bootcamp with Jess Sims, and a full body strength class with Adrian Williams.

February 23, 2021
Chris Lewis 2021-02-23T11:32:49-05:00
Lawsuits

Peloton vs NordicTrack (Icon Health & Fitness) Lawsuit: Sales of Bike+ Allowed to Continue for Now

Peloton will be allowed to continue selling the Peloton Bike+ after a judge declined to make a preliminary injunction in a patent lawsuit brought against Peloton by ICON Health & Fitness, makers of the NordicTrack products.

February 23, 2021
Chris Lewis 2021-02-23T08:40:40-05:00
Misc

Peloton to hire “Director of Original Content Development”

A new job posting appeared last week for a “Director of Original Content Development”, who will “maximize our successful class concepts and instructor brands and develop social and series content.”

February 22, 2021
Chris Lewis 2021-02-22T20:26:56-05:00
Class Information

Peloton Adds New Barre Classes

Peloton dropped 10 new, on-demand barre classes today. Members have been waiting for new offerings since the first classes hit in September 2020.

February 22, 2021
Katie H 2021-02-22T17:59:26-05:00
Image of the Revive & Thrive badge
Challenges

New Badge / Flash Challenge – Revive & Thrive

Peloton is launching a new “Revive & Thrive” flash challenge and badge, where the goal is to take 7 yoga, stretching, or meditation classes in the next two weeks.

February 21, 2021
Chris Lewis 2021-02-21T13:01:05-05:00
Pelo Buddy TV

Pelo Buddy TV Episode 27 – Peloton on SNL, Spanish Language Class rumor, Cody Rigsby is back & more

Welcome to Episode 27 of Pelo Buddy TV, a Peloton podcast & news show. Our highlight this week is Peloton being spoofed on SNL, a rumor of Spanish language classes, the return of Cody Rigsby & more!

February 21, 2021
Chris Lewis 2021-02-21T10:56:19-05:00

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Trending News
3/2 – Peloton has announced their spring closure dates for 2026
2/2 – Another round of layoffs at Peloton impact ~11% of employees
12/2 – New “Club Peloton Live Classes” are here
11/28 – Peloton will no longer have live classes from London on Sundays starting in 2026
11/27 – 3 new Peloton instructors were announced: Johanna Ricouz, Zacharias Niedzwiecki, and Greta Dopp
10/1 – Cross Training devices announced, Monthly Price Increase, Peloton IQ AI features, and much more.
10/2 – Overview & Details of the new “Club Peloton” loyalty & reward program
10/2 – Peloton has announced some studio closures in November & December for the holidays
9/4 – Peloton is making changes to their class schedule this fall, with less live classes some days.
8/19 – Peloton is effectively increasing prices by adding assembly fees
6/13 – The updated Peloton Programs system is now live
9/11 – Peloton instructors will get an “off season” with multiple weeks off
7/22 – Insight into Demographics of Peloton Users & Most Popular Peloton Class Types
4/2 – Tips & Tricks for Booking In-Person Peloton Classes at PSNY & PSL
1/3 – Challenge to take every instructor during the year, and tool to help track your progress
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