One year ago, Peloton launched Peloton Comeback, a program where they aimed to give away 100 bikes over 100 days to deserving people that were nominated by the Peloton community. The initial launch was a success, and in June, Peloton announced they were making the program permanent, and would continue it by giving away 50 bikes every month. Recipients have been people who:
Stories should convey that Peloton has the ability to make significant positive impact on this person’s comeback journey. Potential recipients show resilience, learn from setbacks, and are seeking external support to drive forward. Potential recipients understand and anticipate the challenges ahead, but maintain a optimistic attitude and strong conviction to overcome.
Peloton sent an email blast to their members this past week sharing that they have now given away over 400 bikes through the program. They also shared a video highlighting a few of the recipients, which you can watch below.
Peloton plans to continue the program and will continue to give away 50 bikes every month. If you know someone you think should get a bike (and 3 free years of subscription), you can nominate them here.