Peloton Wins Award at the shots Awards EMEA for their “Anyone. Anywhere.” Campaign

Peloton recently received an award for one of their commercials. Peloton won the top prize for the use of music at the 2023 shots Awards EMEA, which occurred on November 22 in London.

shots Awards EMEA 2023 website.
shots Awards EMEA 2023 website.

The shots Awards recognize excellence in advertising, recognizing work products, individuals, and companies. This particular award ceremony covered EMEA – or Europe, the Middle East, and Africa.

The winning ad for use of music was Peloton’s “Anyone. Anywhere.” campaign, which debuted in coordination with their brand relaunch earlier this year.

Peloton "Anyone. Anywhere." Campaign.
Peloton “Anyone. Anywhere.” Campaign.

The ad was created in collaboration with Stink Studios, produced by Stink Films, and directed by Ricardo Jones. The below credits are also listed with the winning ad:

  • DP: Adam Richards
  • Producer: Natalie Jacobson
  • Editor: Mark Potter
  • Colorist: Matthieu Toullet
  • Post/Music Company: Rascal Post Production
  • Sound Designer: Neil Johnson
  • Composer: jamie xx
Peloton "Anyone. Anywhere." Campaign.
Peloton “Anyone. Anywhere.” Campaign.

PUMA received second place in the category for their “Fearless” campaign.

If you’re interested, you can view the complete list of winners from the 2023 shots Awards EMEA via their website.


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Katie Weicher
Katie Weicher is a writer for Pelo Buddy. She purchased her Peloton Bike in 2016 and has been riding, strength training, and yoga flowing ever since. You can find her on the leaderboard at #kweich.

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