Peloton has officially announced their apparel collection with Brittany Allen.
Update – You can shop the collection here (affiliate link).
Peloton shared the news via press release:
Today, Peloton announced its highly-anticipated and one-of-a-kind apparel collection, Peloton x Brittany Allen: a colorful new collaboration that celebrates boundless creativity and joyful movement. Beloved for her fun and fearless approach to fashion design, Brittany combines “in-your-face color” and daring prints in this bold new capsule.
Brittany Allen is a designer – and also a Peloton member herself – who has created many custom looks for instructors over the years. Members have often inquired about where instructors get some of their unique pieces worn in classes, and many items can be purchased directly from Brittany Allen’s website. However, this is the first time Peloton Apparel will release an official capsule collection designed by Brittany Allen.
According to the press release there will be 19 items included in the collection, with men’s, women’s, and gender neutral styles. The full collection will become available for sale at 6:15pm ET on Friday, September 29 via the Peloton Apparel website. Items will also be available in person at both the New York and London Studios. We do not yet know the pricing for each item, but we anticipate they will be on the higher side of the Peloton Apparel price ranges.
This release timeline lines up with the special event at Peloton Studios New York (PSNY) with instructor Jess King and “an all-star lineup of Peloton instructors,” all but confirming that the event is centered around the Brittany Allen apparel collection.
Peloton first teased this collection was on the way earlier this month. Brittany Allen provided the below quote regarding the new collection:
“The inspiration for this capsule collection stems from an artist’s overflowing creativity in opposition to the constraints of time…We have to be constantly reminded to stop trying to race against time and instead, stop to relish in the exploration and beauty of creating in the moment.”
If you’re interested in snagging one of the pieces from Peloton’s Brittany Allen collection, we recommend accessing the Peloton Apparel website before 6:15pm ET on September 29 when the collection goes live – as we anticipate high demand and the potential for items to sell out. Note that some of the instructors social media posts have said 6:00pm, not 6:15pm – so probably best to check at the earlier time.
For more information and photos, be sure to check out the Peloton press release.
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