Peloton has debuted a new advertisement commercial for the Peloton Bike featuring instructor Camila Ramón. The spot is called “We See You For You”, and was released on January 18th, 2024.
The ad is 30 seconds in length and showcases Camila teaching cycling classes in both English and Spanish. The message at the beginning reads: “Ride. Vibe. Repeat.” Numerous people are shown taking classes on a Peloton Bike, and the class name and length appears at various points throughout, highlighting the wide variety of class styles and music genres available.
The ad can be viewed via YouTube or below:
The ad specifically highlights Peloton’s Spanish language content, which has been growing consistently over the past couple of years. Mariana Fernández was the first instructor to teach classes in Spanish (yoga) and joined the Peloton roster in April 2021.
Camila launched later that year and brought Spanish to cycling classes. Around the same time, Rad Lopez began teaching strength classes in Spanish. In June of 2023 Peloton launched Spanish language classes on the Tread – both walks and runs – with Camila.
Peloton also debuted a commercial featuring Jess Sims on the Tread as well.
This is Peloton’s second set of ads in 2024. They also released an ad just in time for the New Year’s holiday called “Something is Everything,” featuring instructor Robin Arzón and real-life Peloton member Shaunta-Maé Alexander.
What do you think of Peloton’s new “We See You For You” advertisement?
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