This week has seen quite a bit of cross-promotion between Alex Toussaint and Carson Daly on The Today Show. The highlight had to be a 7 minute segment that aired during the 8am hour of Today, on Friday morning, January 15th. It highlighted Alex Toussaint’s story and upbringing, as well as telling the story of how he got his start at Peloton. It’s well worth watching the full video, embedded below (or find it here if the embed doesn’t work for some reason).
Peloton instructor @alextoussaint25 motivates thousands of riders every day, including our own Carson Daly. Carson shares Toussaint’s inspiring journey and the two discuss the importance of exercise and mental health. pic.twitter.com/1sVZrSBG2o
— TODAY (@TODAYshow) January 15, 2021
Today has also summarized the interview into an article that published this morning – but again, the video is worth watching!
Prior to that, Alex and Carson had worked together to create a special playlist for Alex’s ride on Thursday. Alex was again a guest on the show Wednesday, and had a brief two minute interview. In that discussion, they promoted the ride Thursday, as well as the full interview on Friday.
Then Thursday, Alex taught his 30 minute HIIT Ride (1/14/21 @ 3:30pm ET). This ride had the playlist co-currated by Carson Daly. The playlist included Britney Spears, Meek Mill, Nipley Hussle, M.O.P., and many others.
This week has seen a lot of mentions of Peloton in the media – hopefully a good sign for new members discovering and joining the Platform. As a reminder, there is currently a special offer that new members who sign up before January 31st get a free 2 month trial of the Peloton Digital app