They say all press is good press, but Peloton might be disagreeing today. The New York Times has published a lengthy article looking at the delivery & order issues many potential new customers are facing. It highlights how although Peloton has seen a huge uptick in orders over the last 9 months, at this point it seems to have overwhelmed them and they simply just can’t keep up with demand now.
The NYT was able to get a comment from a spokesman from Peloton for the article:
Jessica Kleiman, senior vice president of communications at Peloton, said the company was transparent about estimated wait times with customers. “We acknowledge that this is not the Peloton experience we typically deliver to our members, and getting back to where we need to be is a No. 1 priority for our leadership team,” she said.
Ms. Kleiman noted that the “vast majority” of orders had been delivered on their originally scheduled dates though she declined to provide a percentage.
As we reported earlier this week, it appears the amount of bikes Peloton is importing into the country has been rising – although local warehouse closures might still be preventing them from reaching customers.
Peloton has made public statements a few times about this, from a note from Peloton CEO John Foley in the year end letter to members, to discussing it in the most recent earnings call. Expect this to a recurring topic brought up by analysts at the next earnings call as well.
Peloton does have new factory coming online this quarter, although it will take weeks/months for it to ramp production up. Their Precor acquisition also gives them state side manufacturing capability, although that is more a medium to long term production boost.
You can read the full article in the New York Times here.