Peloton launches new “STRONGER” apparel collection in support of Breast Cancer Awareness Month

Peloton has launched their latest apparel line across all markets. Called the “STRONGER” collection, this new set of items has been created in support of Breast Cancer Awareness Month. A portion of sales from each item in the collection will be donated to the Breast Cancer Research Foundation.

Image Credit: Peloton Apparel Store

While items are likely to sell out in the first day, for those that stick around, you have until October 31st to buy them and have a donation be made. Each item has the following in the description:

Your purchase makes an impact. Starting September 29th through October 31st, 2020, Peloton will donate 20% of the purchase price, up to $25,000, from this product to the Breast Cancer Research Foundation.

Some of the items in the STRONGER collection include:

  • Beyond Yoga Peloton Slip Open Cropped Tank
  • Peloton Stronger Tank
  • J. LUU Stronger Together Bracelet & Necklaces
  • Beyond Yoga Peloton Spacedye Capri
  • Beyond Yoga Peloton Cozy Fleece Pullover
  • Peloton Stronger SS Crew shirt
  • Lululemon Peloton Stronger Together 7″ Lined Pace Breaker Shorts
  • Beyond Yoga Peloton Cozy Fleece Jogger
  • Oliver Thomas Peloton BCA Kitchen Sink Tote

The collection first launched in the UK & Germany around midnight local time. The US & Canada collections were made live around 10:35am ET in those markets. Our first look at this collection came yesterday when Jess Sims posted an image on Instagram wearing the new Beyond Yoga cropped tank & capris, and she shared it would be “available soon”.

This is the second collection Peloton has created this month. The Fall collection went live on September 2nd.

If you’re tired of missing out on new items when they are added to the store, make sure to follow us on Instagram and Facebook – we usually are able to give people at least a few hours alert when new merch drops are incoming. We first shared about this new Stronger collection last night.

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Chris Lewis
Chris Lewis is the creator & founder of Pelo Buddy. He purchased his Peloton in 2018, and uses all the different devices: Peloton Bike, Tread, Row, and Guide. He has been involved in the fitness industry for more than a decade - previously co-founding the websites Mud Run Guide & Ninja Guide. You can find him on the leaderboard at #PeloBuddy.

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