Screenshot of Business Registratiton

More evidence points to Peloton Australia launch (Business Registrations)

Last week, we reported that some evidence had begun to surface pointing towards a Peloton Australia launch in the future. At the time, 3 different pieces of evidence were found:

  • Trademark filings made by Peloton in Australia
  • Building permits filed with the city of Sydney for a likely Peloton showroom or two
  • Behavior of the Peloton Australia domain name

(If you missed the details, you can see full info about all 3 items above here).

This week, Bob Treemore on Twitter has found some additional evidence pointing towards an eventual Peloton Australia expansion in the form of Peloton’s business registration.

Peloton Interactive was registered with the Australian Business Registrar on October 8th, 2020 (you can view the record here). The legal name they registered with was “Peloton Interactive Australia PTY LTD”. Further details show that the business address is “SYDNEY NSW 2000” – which is the same zipcode as one of their two rumored showrooms mentioned last week.

While none of this is a guarantee we’ll see a Peloton Australia launch – as evidence keeps piling up it definitely gets hard to ignore.

What we haven’t seen evidence of either way yet is whether Peloton will create a production team in Australia, and hire Australian Peloton instructors – or do all production out of the PSNY New York production studios.

Screenshot of Business Registration
A business registration filed in Australia provides more evidence of Peloton’s plans for Australia

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Chris Lewis
Chris Lewis is the creator & founder of Pelo Buddy. He purchased his Peloton in 2018, and uses all the different devices: Peloton Bike, Tread, Row, and Guide. He has been involved in the fitness industry for more than a decade - previously co-founding the websites Mud Run Guide & Ninja Guide. You can find him on the leaderboard at #PeloBuddy.

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