Friday evening, Peloton took to social media to announce that they were making a $100,000 donation to the Asian American Federation.
The announcement they made was:
We’re turning our beliefs into action. The violent attacks against Asians in America in recent weeks are unacceptable. They are a result of racism and xenophobia, which has become more heightened towards Asian communities since the start of the pandemic.
We are continually working toward becoming a truly anti-racist company. To start, we’re donating $100,000 to @aafederation, an organization that furthers justice, wellness and opportunity for Asian communities. This marks the start of a partnership and will provide mental health support for those experiencing and witnessing racism.
The Asian American Federation thanked Peloton on Twitter, stating:
Thank you @onepeloton for standing w/ the Asian American community at a time of great anxiety & fear by investing in community-based solutions against racism & xenophobia. We look forward to working together to ensure Asian New Yorkers can truly feel safe in our city.
The New York Times recently published an article looking at the rise in attacks on Asian-Americans.
Peloton recently provided a status update on their $100 million Peloton Pledge, which aims to “fight racial injustice and inequity”, which you can read more about here.