This morning, Peloton announced an expansion of their partnership with Amazon. Prior to today, Peloton had only been available via Amazon in the US, which launched in August.
Starting today, Peloton is now also available via Amazon UK (affiliate link) – and will be available in Amazon Germany “in the coming weeks”. We had originally shared last month that Peloton was looking at expanding to these two markets with Amazon.
Peloton put out a press release about the expansion into Amazon United Kingdom, saying:
Peloton Interactive, Inc. (NASDAQ: PTON) today announced the expansion of its collaboration with Amazon. The Peloton Bike, Guide, and select accessories are now available for purchase in Amazon’s UK store. Peloton will also launch in Amazon’s German store in the coming weeks.
As part of the Amazon experience, the Peloton Bike will be available with a convenient in-home delivery, and for the first-time customers will have the option to assemble the Bikes themselves or select an expert assembly option which is available in mainland UK, excluding Northern Ireland. The in-home delivery and expert assembly are offered at no additional cost to customers.
Similar to the US storefront, Amazon UK will carry the original Peloton Bike, Peloton Guide, and a selection of Peloton accessories like weights, Peloton cycling shoes, the Peloton Heart Rate band, bike mats, yoga mats, water bottles, and more. Note that the newer Peloton Bike+ is not one of the products currently available on Amazon.
You can find all of the Peloton products available via Amazon in the UK here. Note that links to Amazon in this article are affiliate links – they don’t cost anything extra by using our link, but you do support the site if you purchase through them.
Those purchasing the Peloton Bike will have a choice of DIY assembly, or have a delivery team come and do setup & install for them – the same delivery options that exist in the US. Both delivery choices are free.
Peloton’s General Manager for International, Manu Seigner, said the following about the news:
The UK and Germany are strategic markets for Peloton where we have built sizable and engaged Member communities. Further expanding our distribution channels through Amazon is our latest move to make Peloton readily accessible and to meet our Members where they are. Peloton’s collaboration with Amazon increases access to Peloton’s connected fitness products and the vast library of thousands of instructor-led fitness and wellness classes.
Peloton has been a popular item on Amazon in the US. During the Amazon Prime Access Sale, the original Peloton Bike ended up being one of the most popular items sold.
Will you use Amazon as an option to buy your Peloton equipment if you live in the UK?
Want to be sure to never miss any Peloton news? Sign up for our newsletter and get all the latest Peloton updates & Peloton rumors sent directly to your inbox.
Leave a Reply