Peloton has announced its 2025 NBA ambassadors, welcoming Jaren Jackson Jr., Steph Castle, Norman Powell, and Myles Turner to the Peloton family.
Peloton shared the news via the central @OnePeloton Instagram page this week, writing:
Welcome to the family. We’re officially announcing our @nba ambassadors: @jaren, @stephcastle, @normanpowell4, and @turner_myles 🏀
This marks the second consecutive year Peloton has partnered with NBA athletes. Last year, Mikal Bridges, Seth Curry, Josh Hart, and Karl-Anthony Towns were named NBA ambassadors for Peloton. These ambassadorships are a part of the ongoing multi-year partnership between Peloton and the NBA/WNBA.
Peloton also continues to add special NBA content to the platform. On February 13, instructor Jess Sims taught a 30 minute NBA All-Star Full Body Strength class, celebrating the upcoming All-Star weekend, which will take place in San Francisco. Although there were no special in-person guests (last year Jess Sims had Mikal Bridges live in studio for one of her classes), the class was designed to hype members up for the weekend’s NBA all-star festivities.
As we previously shared, Peloton is also co-hosting an in-person event to celebrate the NBA All-Star weekend. Instructor Tunde Oyeneyin will appear at an event in the California Bay Area on February 16, 2025, in collaboration with GirlTREK and NBA Total Health.
Alex Toussaint also has an activation at the NBA Fitness crossover space.
Peloton also recently partnered with WNBA star Breanna Stewart as part of their “Moved By _____” campaign, which also saw Stewart as Peloton’s first WNBA ambassador.
You can see the full 2025 Peloton NBA ambassador announcement via Instagram.
For more information on Peloton’s collaboration with the NBA and WNBA visit their official partnership page. You can watch the 2025 All Star Game on Sunday, February 16 at 8:00pm ET on TNT.
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