Peloton has officially expanded its retail presence in the United States through a new partnership with Johnson Fitness & Wellness, a major fitness equipment retailer with over 100 stores nationwide.
Starting October 2, 2025, customers can experience Peloton’s latest hardware lineup – the newly announced Cross Training Series – at Johnson Fitness & Wellness locations or shop online via their e-commerce site. The partnership currently covers the Cross Training Bike+, Tread, and Tread+. The basic Cross Training Bike, basic Tread, and Row+ are not included at this time.
Customers can demo the Peloton Cross Training Bike+, Cross Training Tread, and Cross Training Tread+ in Johnson Fitness & Wellness showrooms nationwide. Purchases can also be made in-store, though all equipment will still be delivered and assembled at home by Peloton’s third-party delivery partners.
The same products are available on the Johnson Fitness & Wellness website for those interested in purchasing online.
Note that Peloton hardware accessories – such as cycling shoes, mats, weights, etc. – will not be sold through Johnson Fitness & Wellness and must still be purchased directly from Peloton.
Regardless of whether equipment is purchased online or in-store, all Peloton products will be delivered directly to customers’ homes and assembled by Peloton’s delivery team. Johnson Fitness & Wellness will not provide self-assembly options.
Peloton’s standard 30-Day Home Trial applies for purchases made through Johnson Fitness & Wellness. Returns will be initiated through Peloton’s Support team, and refunds will then be processed by Johnson Fitness & Wellness.
Financing may be available through Johnson Fitness & Wellness’s partners, though note that terms may differ from Peloton’s own financing options.
With more than 100 Johnson Fitness & Wellness locations – in various parts of the United States but with a particularly heavy presence in Texas – Peloton products will now be accessible for more customers to test products out in-person. This comes as Peloton is continuing to scale back their own retail presence and focus on their microstore concepts.
This move makes Johnson Fitness & Wellness only the second third-party retail chain – after DICK’S Sporting Goods – where customers can demo and purchase Peloton products in- person, outside of Peloton’s own retail locations. Peloton also had a partnership with Costco last year, however, that was said to be a seasonal partnership only.
For more information on Peloton’s newly announced partnership with Johnson’s Fitness & Wellness, visit the dedicated support page or the Johnson Fitness & Wellness website.
Support the site! Enjoy the news & guides we provide? Help us keep bringing you the news. Pelo Buddy is completely free, but you can help support the site with a one-time or monthly donation that will go to our writers, editors, and more. Find out more details here.
Get Our Newsletter Want to be sure to never miss any Peloton news? Sign up for our newsletter and get all the latest Peloton updates & Peloton rumors sent directly to your inbox.
Leave a Reply