Peloton has just announced they will be selling the Peloton Bike+ in Costco starting November 1st – and at a discount over standard retail pricing. This is the company’s “first seasonal retail collaboration” in the US.
This is a seasonal partnership – sales will start on November 1, 2024 and run through February 15, 2025.
Only the Peloton Bike+ will be offered at this time.
Costco members will be able to purchase in-store, or online, although the prices will be different. The expected retail in-store price for Peloton Bike+ at Costco $1,999, while the online price will be $2,199 – which includes delivery. The model being sold both in-person and online will require self-assembly by the new member. Both of these are being marketed as an “exclusive Bike+ bundle.”
For context, the Peloton Bike+ typically retails for $2,495 on the Peloton website – although it was recently discounted to $2,000 on Amazon. It is not yet known what Peloton’s Black Friday pricing will be for 2024.
This is the third major retailer in the US Peloton has partnered with. Peloton devices became available on Amazon in August 2022 as well as DICK’S in September 2022.
Dion Camp Sanders, Peloton’s Chief Emerging Business Officer said:
The Costco brand is incredibly powerful and respected in the US and abroad. Costco members know they are shopping for high quality products from trusted brands with the best value. We’re excited to learn from this first seasonal collaboration in the US and hopefully expand distribution of Peloton products to new geographic markets with Costco in the future.
As the quote mentions, at this time the Costco partnership is only in the US, but might expand to other countries Costco operates in in the future.
This partnership will see Peloton in 300+ Costco stores across the US.
This is a developing story and will be updated
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