lululemon has now filed their own lawsuit against Peloton. They claim Peloton infringes on both design patents and trade dress – including a pair of Peloton’s athleisure / yoga pants and the lululemon Align pants.
Apparel
lululemon claims Peloton Apparel collection contains lululemon dupes & infringes on patents; Peloton countersues
Peloton has filed a lawsuit against lululemon seeking a judgement that the Peloton Apparel items do not infringe on lululemon patents. This was in response to a cease & desist letter lululemon sent Peloton.
Peloton Apparel Announces Collaboration with adidas x IVY PARK
Peloton announced an apparel collaboration with adidas x IVY PARK following the second Beyoncé artist series. The collection will drop on November 10.
Some updates on new private label Peloton Apparel
John Foley & Jill Foley have both recently shared some information about the new private label Peloton apparel in recent interviews.
Peloton Apparel Relaunches – New Peloton Private Label Line
Peloton relaunched their Peloton Apparel brand today, including a new Peloton Private Label line of clothing.
Peloton teasing custom line of branded apparel on September 9th + new Peloton Apparel Instagram account
Peloton is teasing a big apparel related event on September 9th. They have also created a new social media account just for apparel.
Peloton x adidas collaboration officially announced – apparel goes on sale March 25th
This morning Peloton & adidas officially announced their collaboration. It begins with an apparel collection that goes on-sale March 25th, but that is only the start of their partnership.
Rumor: New Peloton x Adidas apparel collection launching soon
Cody Rigsby revealed in a ride that a Peloton x Adidas collection is planned to launch. The ride has since been removed from the library.
Adidas announces Peloton partnership as part of ‘Own The Game’ 4 year strategic plan
Adidas announces Peloton partnerships as part of ‘Own The Game’ 4 year strategic plan. This will include an adidas x Peloton apparel collection.
Peloton Apparel Spring 2021 Online Launch Delayed?
A new Peloton apparel launch was due to be released today. The online launch appears to be delayed, however, local showrooms have new items available.
Peloton launching new Black History Month Apparel Line for 2021
Peloton is launching a new custom apparel line for Black History Month 2021. It is reported to be available later today.
Peloton launches “Light up their Holidays” accessories & apparel collection
Peloton released a new set of items in their apparel store today, under the “Light Up Their Holidays” or “Light Up Their Festive Seasons” marketing tagline.