Peloton has announced that it is temporarily pausing apparel sales in Germany, with the pause expected to last until 2026.
The Peloton Apparel site has been completely removed for the time being, and redirects to a new support page, which states that apparel is “temporarily unavailable” as the company works on updates to its website and offerings.
The statement translates roughly to:
Apparel Sales Temporarily Paused. We’re making some exciting changes to our Peloton Apparel website. Once complete, you’ll be able to find even more styles, new collections, and exciting collaborations: perfect for your workout at home, in the studio, or outdoors.
It clarifies that they don’t expect the website to become available again until 2026.
For now, members in Germany will not be able to purchase Peloton-branded apparel directly through Peloton. Peloton has not yet shared details on how the new experience will differ when it relaunches, only hinting at “exciting updates” to come.
Peloton will still accept returns even while new apparel is no longer being sold.
This move follows other relatively recent changes in the German market, such as Peloton ending direct hardware sales in the country.
Germany is not the first international market where Peloton has suspended apparel sales. Earlier this year, Peloton announced that it was pausing its Australia apparel site, effective February 2025. At the time, Peloton stated that the site would relaunch later in 2025; however, the support page has since been updated to say the site will relaunch in 2026.
While members in the United States, United Kingdom, and Canada continue to have access to Peloton’s apparel collections, German and Australian members will need to wait until 2026 for Peloton Apparel to once again become available in their markets.
We will share any updates regarding exact timing as they become available.
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